Are you the person who dreamt of running a successful B2Bwebsite and still struggling to get traffic for the last six months? Are you putting great content but even not able to retain viewers?
Probably you should give it a thought again to not lose hope but to work on the right areas of the website.
Building a compelling B2B is a bit of a challenge. In fact, for beginners, it’s even more frustrating to keep putting in content and not getting traffic. Well, the problem and solution lie somewhere in the website's design.
Perks of a well-designed/organized website:
Boosts up the conversion rates
Provides a healthy user experience
It helps the users to navigate the website more smoothly.
Let’s check out some tips to build an engaging website:
Top-notch tips for user retention:
Always keep high-quality, engaging content. Remember, your content has to add some value to their lives.
Your website should be simplified and easily accessible. So that once the users enter the page, they can navigate smoothly to the website.
Keep a well-structured menu, the right distribution of the niches, contact details, and place the ads and links in the right areas.
Learn to put your ads and buttons in the right areas so that it doesn’t irritate the user while reading and is convertible simultaneously (discussed later).
Top-notch tips to make your website responsive:
Switch to FLUID GRIDs to make your website responsive. Unlike pixels, it allows you to design responsive website designs that adapt to all screen sizes.
Make your website TOUCHSCREEN friendly.
Your website should suit both the big screens and the small screens.
For example, the website’s drop menu bar should be different for desktop and mobile screens.
And finally, keep a check on the website speed. Users hate slow speeds, and that’s a fact! Try to keep a constant speed no matter what the device is.
Top-notch tips to make yourwebsite easily accessible:
The colors of the text and the background should be contrasting.
Use proper typography to make your website readable and understandable.
Create a visually structured website. It should contain images, videos, lists, tables, etc.
Use Alt Text. This helps visually impaired users to read the images via text. It also helps the users who are using screen readers to consume the content.
Make a proper selection of colors. Colors have an immense effect on human emotions. For instance, a good green layout can fascinate you to stay longer on the website, but at the same time, a yellow & black design with blue text can spoil the user experience from the very first minute itself.
Top-notch tips for practical conversions:
Follow the KISS rule, i.e., ‘Keep it Simple, Stupid.’ The more you complicate your website, the fewer the chances of conversions.
Use hover states, i.e., when the user rolls over his mouse, it should come over an interactive element, which can be a link or a button. Clicking on that should lead to conversions.
Keep a straightforward CALL TO ACTION. Apply hover states on your call to action.
Example: ‘Download for free,’ ‘Try it for free,’ ‘Check out our analytics.’
Keep engaging headlines and subheadings from the first page itself. Try to put lucrative buttons and links like discount offers; sales offers, and it’s going to boost your conversions.
Bonus tip: Try hitting the user’s pain areas, and it will do wonders for you!
Use CHAT NOW features for better interactions, but that should not pop up repetitively or irritate the user.
Bottom Line
Remember, your website is the ‘spokesperson’ of your business and services. You must put great effort into designing and organizing the page properly, as your First Impression Can Be Your Last Impression here.
You may think of how to build a quality web design to attract traffic globally. Do not panic about it. You can take the assistance of Educatup for designing your website.